In October 2021, hit AppleTV+ comedy series Ted Lasso entered into a licensing agreement with the English Premier League (“the Premier League”), the top level of the English football (or soccer, for those of us in North America) league system. This agreement grants permission to Ted Lasso to include accurate and authentic logos, trophies, and … Continue reading From Fictional Team to Marketing asset: How Ted Lasso is the Premier League’s Ticket to a Payday
